Ama Qamata as new
Sub-Saharian-Africa Ambassador for L’oréal Paris 

L’Oréal Paris proudly welcomes South African actress Ama Qamata to our ambassador family. She made a dazzling first impression at Le Défilé 2025: Walk Your Worth. Her debut was more than a moment of beauty. It was a celebration of African talent taking its place on the global stage.

Playing strong, independent women

Ama Qamata has quickly become a defining voice for a new generation of African talent. Born in the Eastern Cape, South Africa in 1998, she rose to international prominence for her breakout lead as Puleng Khumalo in Netflix’s Blood & Water and for her acclaimed work on Mzansi Magic’s Gomora. 

Honoured for her craft with festival awards and continental nominations. Ama has become a cultural icon for young women as she reflects the spirit of self-belief that lies at the heart of “Because You’re Worth It.” Her presence signals a powerful moment for Sub-Saharan Africa, one where beauty, representation and ambition are celebrated on a global stage.

A voice that reflects African radiance

Ama Qamata perfectly embodies the L’Oréal Paris mission to democratise beauty and celebrate every woman’s worth. Just like the global ambassadors who stand for confidence, achievement and inclusivity, Ama represents a new generation of African talent whose journey inspires possibility.

Her passionate advocacy for dreaming boldly, her confident debut on the Le Défilé runway, and her ability to connect with audiences through honesty and grace make her a compelling symbol of empowerment for South Africa.

A modern symbol of Empowerment, Sisterhood and Self-Worth

Ama made a breathtaking first appearance at Le Défilé 2025: Walk Your Worth, stepping onto the Paris runway with unmistakable confidence and grace. Dressed in a bold red Mélique Street creation, she captured the spotlight and brought a touch of South African pride to one of beauty’s most celebrated stages.

Her debut felt like more than just a runway moment. It was a celebration of a new chapter, one where African beauty and talent are seen, recognised and celebrated globally. With every step she took, Ama reflected the spirit of sisterhood and self-belief that sits at the heart of our message: Because you’re worth it.

Ama Qamata Le Défilé runway look

Her flawless beauty look, meticulously crafted by L'Oréal Paris experts Harold James & Stéphane Lancien, featured the renowned Infallible range.