
Carlos Sainz is our new
Global Ambassador for
Elvive Growth hair care
range
Carlos Sainz, born in Madrid in 1994, is a Formula 1 race driver for Atlassian Williams Racing. After taking his first steps in karting, as any driver who wants to reach Formula 1, he had to prove himself in every step of the way. Overall, with over 200 Grand Prix under his belt, four Grand Prix wins and 27 podiums to his name across 10 seasons, Carlos Sainz is one of the most established talents on the grid. He is only the fourth driver in history to race for the three most successful teams in Formula 1. A real head turner embodying at its best L’Oréal Paris values and vision of self-accomplishment.
Born and raised in a family linked to Motorsport, Carlos carries with him his strong values: continuously chasing excellence and thriving under the challenging circumstances of elite competition. Passion, raw talent, fair play, respect and endless determination, even in the face of setbacks or challenges, define him not only at a race track, but also away from his sport. Welcoming Carlos Sainz in the brand’s family, L’Oréal Paris is embodying at its best these fundamental beliefs.

His intense lifestyle also demands constant traveling around the world, jet lags, media exposure and social events added to peak physical and mental performance under intense stress. This hectic rhythm can put strain on his body and on his hair. Aware of the fact that hair care is essential for everyone, regardless of age or gender, Carlos Sainz embraces his own hair journey with L’Oréal Paris becoming the new ambassador of the Elvive hair care range.
Elvive helps everyone find confidence through beautiful hair with scientifically advanced products that deliver an immediate hair transformation, even from first use. Elvive is the brand’s hero pillar. Thanks to advanced research, the range consistently leads the haircare market providing exceptional, pioneering innovations. Elvive Growth Booster is one of them. Suitable for all hair types, Elvive Growth Booster transforms the hair quality from the inside out for stronger hair.