Preference Preference
Revive the look of day 1 colour and shine with Preference
Fade-Defiant Premium Colour
Benefits
Are you looking for fade resistant, high shine hair dye? Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair. Long-lasting, high shine colour. Fight the fade!
Innovation
Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair. The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.
