Jacundá forest conservation, Brazil
Protecting the Amazon rainforest and empowering local communities
In Brazil, we support the protection of 95,000 hectares of native forest to preserve biodiversity and encourage sustainable resource use. In addition to preventing the emission of greenhouse gas and improving the livelihoods of local communities, we are working to provide new opportunities for youth and women, through training programs. Our ambition is to empower women to become employed actors and to hold positions of leadership outside the home.
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Liugui afforestation, China
Community tree planting to convert a wasteland into a thriving forest
Known for its wild landscapes and rich biodiversity, South China’s Karst region is threatened by desertification, in part driven by deforestation. In collaboration with communities, this project aims to plant native trees, sequester C02 from the atmosphere and promote sustainable development. Local people and particularly women, are offered new employment and training opportunities. Among full time employees, 65% are women.
![Ingredients](/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=260&rev=7d08d94da5d746e695891dc37a7e66df&hash=CF702F433961371519307402EA491250F8926C6F 260w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=320&rev=7d08d94da5d746e695891dc37a7e66df&hash=A03B6ECCA8223B97E94C6C692083746AE2B6638D 320w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=660&rev=7d08d94da5d746e695891dc37a7e66df&hash=D09C466AC41CE187C2210A95CE4687AFCB39AE96 660w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=700&rev=7d08d94da5d746e695891dc37a7e66df&hash=FA10C6B88999F398E5BB69C61FCE39883229BBB8 700w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=810&rev=7d08d94da5d746e695891dc37a7e66df&hash=EFAFE8F382E113DD68162B63DCEF8A5A5030568D 810w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=910&rev=7d08d94da5d746e695891dc37a7e66df&hash=DCB401D39D66DE4051C201C64D2C5DF0D986A8D6 910w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/ingredients.jpg?w=1170&rev=7d08d94da5d746e695891dc37a7e66df&hash=E4EE28C858CF1E0915E909FDC5F526DBAB0ED549 1170w)
Next-generation farming, Belgium, and France
Healthy soils, rich biodiversity, profitable farms
Through an innovative partnership between farmers and agronomists, this project helps transform farming practices across France and Belgium. More than 1,600 farmers are engaged. New regenerative techniques will produce nutritious food, preserve air quality and biodiversity while improving farm profitability.
Kariba forest protection, Zimbabwe
Saving forests, protecting wildlife, and changing lives
Launched in 2011, this ambitious African project has prevented the emission of more than 3 million tons of carbon dioxide into the atmosphere each year, by preventing deforestation and land degradation on nearly 785,000 hectares. Livestock and community garden are also helping to improve the livelihoods of local communities. As one of 70 projects to be verified under the Additional Climate, Community and Biodiversity Standards, Kariba supports local people by providing access to health, education, and training programs. Special attention is given to the situation of women. 50,000 women have had their livelihoods improved, 53,000 have benefited from access to better health services and 13,000 women have entered our education program. Efforts will continue in the coming years to enable more women to join the initiative.
![Kariba](/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=260&rev=5fceba8c1e084e109deee881681e3ffb&hash=5D334C912A9CAD7BD31158FE840D2D7361372B48 260w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=320&rev=5fceba8c1e084e109deee881681e3ffb&hash=F632BAEA5283AF30F1EA862026054F7DBBDE0B26 320w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=660&rev=5fceba8c1e084e109deee881681e3ffb&hash=2A16B36E4DF81826393A2891F7EBC00FA7FA0D20 660w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=700&rev=5fceba8c1e084e109deee881681e3ffb&hash=5078536BCD41925685EF6CAD86007F7A5DA52552 700w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=810&rev=5fceba8c1e084e109deee881681e3ffb&hash=43920DB9E99CA7D30363A63DDBFF9F2B3908F20E 810w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=910&rev=5fceba8c1e084e109deee881681e3ffb&hash=A97098D73BCD3907F8FA3B5C902835A4FAFF0B90 910w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/kariba.jpg?w=1170&rev=5fceba8c1e084e109deee881681e3ffb&hash=9740322F1E4499A25A61EB746113CCE85A9DE43F 1170w)
Small forests big potential, USA
Strengthening the livelihood of family forest owners through carbon sequestration
This pioneering project supports smallholding forest owners, who previously did not have access to the tools, information, and funding to sustainably manage their woodlands. Landowners are now empowered through the project to implement sustainable practices on their parcel of land, creating big climate impacts at the landscape level by tapping into the full potential of carbon sequestration on their land.
Muskitia blue carbon, Honduras
Protecting unique mangrove forests and empowering local Indigenous communities
By area, mangroves can store up to four times more carbon than terrestrial forests. However, 30-50% of the world's mangroves are already gone. As the first of its kind in Honduras, this pioneering blue carbon project protects nearly 5,000 ha of mangroves and over 280,000 ha of coniferous and broadleaf forests from deforestation.
![Muskitia](/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=260&rev=1075c3266ea64fe2893016847cd6b73f&hash=3B9FD527485043A465F9B2B9F092786A4ADB2372 260w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=320&rev=1075c3266ea64fe2893016847cd6b73f&hash=E15B0F7C05C53868158B079EC7C8FA1A06B8626B 320w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=660&rev=1075c3266ea64fe2893016847cd6b73f&hash=3767C266365749EB44F5BCC725A5D50C76E60973 660w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=700&rev=1075c3266ea64fe2893016847cd6b73f&hash=32AD5FB2EED3E4EA63B537A9BD91685F02FC7D49 700w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=810&rev=1075c3266ea64fe2893016847cd6b73f&hash=2DFCA6388B064C40606E9CD2920658C83C06C31A 810w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=910&rev=1075c3266ea64fe2893016847cd6b73f&hash=2C3C0164A9F88951390A0C4A8DE2FE61D31DF90F 910w,/-/media/project/loreal/brand-sites/oap/master/dmi/because-our-planet-is-worth-it/investment-program/muskitia.jpg?w=1170&rev=1075c3266ea64fe2893016847cd6b73f&hash=52C646708A8B94B6DE787D91CA94CC98DC735718 1170w)
In parallel, this mission aims to empower women through various means, such as
- training programs,
- certification courses for young people and women entrepreneurs,
- restoration of cocoa crops (an activity mainly developed by women) damaged by hurricanes,
- promotion and defense of women’s and children’s rights.