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For all the beautiful things about us, thank you moms
In most of our childhood memories, there is this sacred image of a mother in front of her mirror. Her way of putting on lipstick, the fine mist of perfume or hairspray she used to wrap herself in, the gesture of her hand to shape her hair. These codes of femininity that fascinated us, this mystery from which we were excluded because of our young age, these rituals that we mimicked – the same that our mother had perhaps inherited – we wanted so much to make them ours. Everything in the woman is a riddle, said Nietszche and it is this mystery that we tried to catch with our little fingers, rummaging through her drawers, searching in her purse, stealing a lipstick or a mascara.
![Screen GIF 1](/-/media/project/loreal/brand-sites/oap/emea/za/mothers-day/screen-gif-1.jpg?w=260&rev=20453f9b3b7c49b5a9016a481e469683&hash=1DCFE9E62CA5FDF8D31EFF8F34E13F32B3C77FA9 260w,/-/media/project/loreal/brand-sites/oap/emea/za/mothers-day/screen-gif-1.jpg?w=320&rev=20453f9b3b7c49b5a9016a481e469683&hash=35EF7FDB023AE62694C45DE35E88C06E65685D20 320w,/-/media/project/loreal/brand-sites/oap/emea/za/mothers-day/screen-gif-1.jpg?w=660&rev=20453f9b3b7c49b5a9016a481e469683&hash=63ED1FFE1CB2943C5422663DC8659922DBCCBD65 660w,/-/media/project/loreal/brand-sites/oap/emea/za/mothers-day/screen-gif-1.jpg?w=700&rev=20453f9b3b7c49b5a9016a481e469683&hash=94CC026D9B6DFCF1A395D61000519ADA4C904150 700w,/-/media/project/loreal/brand-sites/oap/emea/za/mothers-day/screen-gif-1.jpg?w=810&rev=20453f9b3b7c49b5a9016a481e469683&hash=6F0F41A57895314C3918AD2E993F4F2FEAC204EC 810w,/-/media/project/loreal/brand-sites/oap/emea/za/mothers-day/screen-gif-1.jpg?w=910&rev=20453f9b3b7c49b5a9016a481e469683&hash=30C7BFBBC9FE70CE980EDDFE4281E1BA2052F248 910w,/-/media/project/loreal/brand-sites/oap/emea/za/mothers-day/screen-gif-1.jpg?w=1170&rev=20453f9b3b7c49b5a9016a481e469683&hash=97A1753089DD7546491940436B009E7FB59C4AF1 1170w)
She gave me all of her best beauty secrets and for that, I am grateful.
In imitation or opposition, moms help us to find our own beauty
Then came the day when our mother, who has told us throughout our childhood "you'll understand when you're a woman", suddenly says "you're a woman, now", while we have not perceived the slightest change in ourselves. Have we missed something here? Once again, we can’t get the great mystery of femininity. So we seek help from others, our friends, our crew, our BFF or social networks.
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Like mothers, like daughters: beauty is a thread between generations
As time passes, comes the point when we rediscover our image in the gaze of a lover and then, perhaps, in the astonished eyes of a little one when it is our turn to become a mother. Unconsciously, we mimic the gesture our mother had to spread a lock of hair or spray perfume on her wrists. We did not escape the transmission, the habitus of which spoke the sociologist Pierre Bourdieu. The identity has profoundly rooted, the beauty is perpetuated and it is much more than just the choice of a shade of nail polish or the make-up of our eyes. It's a question of attitude, a way of being in the world. “Mom, I have your cheekbones, your mole on the nose, but also – depending on the story – your humor, your courage, your modesty or your rebellious spirit.”
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For all the beauty I borrowed. Moms are the best.
Why we should keep saying "Happy Mother's Day"
Everyone has their own journey, everyone has their own relationship with their mother, everyone has their own vision of Mother's Day. But when one day in the year, we are given the opportunity to thank the person who has nurtured our sense of beauty, whether it is a mother or any other person who is acting as, why do without? Mother's day is back. And that simply means give back, love back.
Your beauty helped me find mine. Thanks,Mom, for everything.
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All of the beautiful things about me, I owe to my mother.
#GIVEBACKLOVEBACK
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The products that bind us across generations
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Because I owe you every beautiful day of my life, happy Mother’s Day, Mom!