#GIVEBACKLOVEBACK

Happy mother's day to those who have given us the gift of beauty

A mother is the person who, through her genes, her gestures, her love and her relationship with the world, transmits a certain vision of beauty. And that's something that should always be celebrated, isn’t it?
Soojoo
Soo-Joo Park, L’Oréal Paris Ambassador, with her mother

For all the beautiful things about us, thank you moms

In most of our childhood memories, there is this sacred image of a mother in front of her mirror. Her way of putting on lipstick, the fine mist of perfume or hairspray she used to wrap herself in, the gesture of her hand to shape her hair. These codes of femininity that fascinated us, this mystery from which we were excluded because of our young age, these rituals that we mimicked – the same that our mother had perhaps inherited – we wanted so much to make them ours. Everything in the woman is a riddle, said Nietszche and it is this mystery that we tried to catch with our little fingers, rummaging through her drawers, searching in her purse, stealing a lipstick or a mascara.

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Screen GIF 1

She gave me all of her best beauty secrets and for that, I am grateful.

#GIVEBACKLOVEBACK

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In imitation or opposition, moms help us to find our own beauty

Then came the day when our mother, who has told us throughout our childhood "you'll understand when you're a woman", suddenly says "you're a woman, now", while we have not perceived the slightest change in ourselves. Have we missed something here? Once again, we can’t get the great mystery of femininity. So we seek help from others, our friends, our crew, our BFF or social networks.

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Luma
Luma Grothe, L’Oréal Paris Ambassador, with her mother

Like mothers, like daughters: beauty is a thread between generations

As time passes, comes the point when we rediscover our image in the gaze of a lover and then, perhaps, in the astonished eyes of a little one when it is our turn to become a mother. Unconsciously, we mimic the gesture our mother had to spread a lock of hair or spray perfume on her wrists. We did not escape the transmission, the habitus of which spoke the sociologist Pierre Bourdieu. The identity has profoundly rooted, the beauty is perpetuated and it is much more than just the choice of a shade of nail polish or the make-up of our eyes. It's a question of attitude, a way of being in the world.  “Mom, I have your cheekbones, your mole on the nose, but also – depending on the story – your humor, your courage, your modesty or your rebellious spirit.”

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Oap Makeup Eye Masacara Paradise Intense Black Ecom Flatlay

For all the beauty I borrowed. Moms are the best.

#GIVEBACKLOVEBACK

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Why we should keep saying "Happy Mother's Day"

Everyone has their own journey, everyone has their own relationship with their mother, everyone has their own vision of Mother's Day. But when one day in the year, we are given the opportunity to thank the person who has nurtured our sense of beauty, whether it is a mother or any other person who is acting as, why do without? Mother's day is back. And that simply means give back, love back.

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Your beauty helped me find mine. Thanks,Mom, for everything.

20210204 Digital Mothersday Promobanner Skin Dmi 770x420 Na Cta (002)

All of the beautiful things about me, I owe to my mother.

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Cindy
Cindy Bruna, L’Oréal Paris Ambassador, with her mother

Because I owe you every beautiful day of my life, happy Mother’s Day, Mom!

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