VALENTINE'S DAY SELF-CARE : THE BEGINNING OF A NEW LOVE STORY

Valentine's Day celebrates love, but what about self-love? The difficult period we are going through affects our self-confidence. Dedicated to the protection of our loved ones, we lack time for self-care. It’s time to react! On February 14th, invite yourself to a heart-to-heart in front of the mirror and pump up your self-esteem. Give yourself this time as a gift. You’re worth it.

Why it's so important to love yourself

Reason
1

… because it's urgent

At the beginning of the 20th century, L'Oréal Paris supported the flappers who cut their hair, in 1950 the pioneers who wore pants, in 1970 women who escaped from home to live their own professional lives. 
Today, after months of fading behind our masks and overdosing on ourselves, a new need is emerging:  rediscovering ourselves and having a chance to appreciate the person we are again! In this challenge, L'Oréal Paris is at your side as always.
 
Reason
2

… because you will love others better

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Psychology and personal development books have said it before us, so it's no longer a scoop: being at peace with one’s image, restoring one’s self-esteem gives the confidence to reach out to others. You will no longer have to rack your brains to find out why you are loved if you experience sincere and tender feelings for yourself.
Reason
3

… because you don’t have to be in the city of love to love yourself!

True love starts within, it’s about the journey not the destination. Embrace your uniqueness and make it your strength. Choose to feel beautiful, not just to look beautiful.
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Reason
4

... because you're worth it

You have known the person you look at in the mirror forever. And she will share your life to the end. She has her faults, her weaknesses, but she has also accomplished things to be proud of, she has values that you approve. It is not narcissistic to ask you to love her totally!

Loving yourself is a lifelong practice. So encourage the people you care about to love themselves too.
Happy Valentine’s day

EVA LONGORIA
Reason
5

... because you have the power to do it

You have to feel good about yourself to love yourself. Find the hair colour that best expresses who you are. The makeup that will enhance your natural beauty. Skin care that helps you get your glow back. With L'Oréal Paris you have all the cards in hand to fall back in love with yourself. Just give yourself a little time and kindness.

The secret of happiness? You’ve known it for a long time…